Secondary research reveals a significant market opportunity for ecotourism business ventures in Colombia, Costa Rica, Argentina, Brazil, Cyprus, the Dominican Republic, India, Indonesia, Macao, Malaysia, Mexico, Morocco, South Africa, Thailand and Vietnam. Many of these biodiversity hotspots are located in developing countries that lack the necessary infrastructure and tourism services to sustainably cater to current tourism demands, causing a breadth of environmental, social, and customer problems. The prevalence of informal or traditional mass tourism in developing countries with high biodiversity further highlights the importance of an alternative ecotourism model, given the high environmental, social, and business risk associated with an intrinsically polluting industry in ecologically vulnerable areas.
The Finding Corte Magore project will thus respond to the rapid increase in global travel to biodiversity hotspots that currently have deficient tourism offerings. With the establishment of low-impact accommodations and resource-efficient services, FCM will solve an existing customer problem while helping to mitigate the environmental and social impacts caused by unsustainable tourism. FCM is well-suited to identify the locations in most need, and to provide business solutions that address the most press- ing customer pains in a way that results in shared growth for the community with environmentally sustainable outcomes.
The Finding Corte Magore venture is an attractive and timely opportunity given the currently favorable industry and consumer trends, business environment, and competitive landscape. A deep understanding of an existing target customer with a pressing problem, as well as an intricate knowledge of the socio-economic, and ecological realities at each site will provide an important competitive advantage over current and future competitors.